Relaunch will address everyday intimate apparel needs of women of all shapes and sizes
NEW YORK—Dana-co LLC today announced that it will answer the longstanding plea of consumers for pretty, solution-oriented bras in a varied range of sizes with the launch of a new GO2BRAS brand. GO2BRAS promises to flatter and enhance the unique shapes of modern, classic women by offering essentials that fit simply and comfortably into their specific wardrobe needs and wants. The brand will kick off with a series of live shows on QVC in July 13 2013, and a full assortment will be available through GO2BRAS.com and select online retailers.
“We’re really feeling energized with the relaunch of the GO2BRAS brand because it has allowed us to transform our customers’ requests into the solutions they need,” said Zvi Ertel, President of Dana-co LLC. “Our customers have inspired some of our greatest ideas, and we’re excited to share how their feedback has driven the re-imagination of the GO2BRAS brand.”
GO2BRAS will be supported by founder Connie Elder as the brand spokesperson, a passionate advocate for those who crave a lingerie brand that makes them feel confident and beautiful. As spokesperson, Elder will continue to engage with consumers to ensure women have a voice in the design of their intimate apparel wardrobe. She will also appear as host of the live QVC shows promoting the importance of the brand’s fit, features and versatility.
With price points starting at just $36, GO2BRAS will offer a wide array of styles and sizes that are both accessible and indispensable. Sizes range from 32-48 and from B-H allowing women who previously had difficulty finding comfortable and reliable bras to enjoy fashionable, functional solutions.
Dana-co LLC is a well-established, highly successful designer, importer and marketer of better women’s intimate apparel. The Company enjoys a solid reputation among retailers as a leading design resource in its product categories, which include women’s foundations, underwear and select daywear items. Dana-co has become renown in the industry for superior fit, luxuriously high-quality fabrics and construction, and innovative design concepts. The Company’s portfolio includes licenses for the various Natori foundations brands, Sofia by Sofia Vergara intimates and a successful private label business. For more information on Dana-co, visit http://www.dana-co.com.